ARE YOU READY TO LEARN... FROM THE WORLD’S GREATEST... GOLF AND HOSPITALITY INDUSTRY LEADERS?

ARE YOU READY TO LEARN FROM THE WORLD’S GREATEST GOLF AND HOSPITALITY INDUSTRY LEADERS?

The Golf Industry is challenged every year. Operators and owners fight for profits, managers are seeking increased job satisfaction and effectiveness to progress their careers. Clubs are looking for better ways to train their front-line team members.

Golf Clubs face a variety of problems including issues relating to Team Member Training, Customer Service, Profitability, Sales & Marketing, HR, Leadership Development, Hospitality, Communication, Planning, and more.

We understand what you’re going through because we’ve been there too. So, we’ve called in the troops and we’re ready to support you.

WE CAN HELP WITH TIPS, TOOLS, TEMPLATES, & TRAINING TO GET YOU,
YOUR PEOPLE, AND YOUR BUSINESS POWERED ON!

FOR ABOUT $3.00 PER DAY:

WATCH TO LEARN MORE!

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Golf Industry Guru (GIG) is a membership-based online platform updated daily that provides online learning to help golf course owners, operators, and their team members achieve greater success.

GIG is perfect for any type of golf facility anywhere in the world and is loaded with information and educational content that will benefit Owners, General Managers, Superintendents, Directors of Golf, F&B Managers, Chefs, Sales & Marketing Managers, Financial Controllers, Front-Line Golf and F&B service staff, and you!

GIG is a virtual community that’s powered on 24/7…it’s where the best will get better, and where tomorrow’s leaders will learn from today’s success stories.

On this website you will find education, training, tools, templates, and tips from the brightest and most successful golf and hospitality industry leaders in the world.  Our educational content isn’t just for senior leadership team members.  New courses, podcasts, and webinars are always being created by to benefit managers, supervisors, and front-line team members in all roles at your club!

Taking advantage of the lessons we’ve learned in the golf industry, and with our global industry connections, GIG brings together a unique collection of industry experts from around the world who will share their expertise and experiences to help you and your team find the solutions you need to your specific golf business challenges.

GIG provides various training opportunities that can be customized to fit anyone’s schedule, including live and recorded webinars, podcasts, courses, template downloads, chat forums, and one-to-one coaching.

 

GIG gives you access to tons of best practices, processes, systems, templates, and solutions to your golf business problems with tips, tools, and teachings from the best golf and hospitality professionals on the planet.

Introducing our newest feature… MYGIG VAULT!

MYGIG VAULT, combined with GIG Tracking, allows you to customize the GIG platform specifically to your club. Use your MYGIG VAULT as a digital filing cabinet to organize and store every training video, training document, process, policy, and procedure for all the roles and responsibilities at your club that you’ve already worked on.  The result is faster onboarding, more consistent processes, and increased accountability for all employees.

Use GIG as a resource to solve your problems with solutions that provide a fast track to the outcome you’re looking for.

GIG will help you become more knowledgeable, advance further in your career, and allow you to build your business faster with our industry leading training and online mastermind community.

Introducing ChatGURU, the Golf Industry Guru Chatbot – Your Personal Golf Business Assistant!

Golf Industry Guru is excited to present our latest innovation ChatGURU - the ChatGPT-4 powered Chatbot tailored specifically for the golf industry. This cutting-edge tool is designed to enhance your GIG member experience, providing accurate responses using GIG's extensive golf business training content and other proven and tested industry-specific insights. ChatGURU is committed to delivering reliable information without hallucinations or fabricating facts, all while ensuring a secure, privacy-first, and business-grade platform.

Key Features:

  1. Customized Responses: ChatGURU draws on over 200 hours of golf business training content and other proven and tested industry-specific insights, ensuring tailored responses that align with GIG&amp’s expertise and industry standards.
  2. Proven Industry Information: Backed by the wealth of knowledge inside GIG from industry leaders, ChatGURU incorporates best practices and proven strategies to address the unique challenges faced by golf course owners, operators, and their teams.
  3. Accurate and Reliable: Say goodbye to misinformation! ChatGURU is programmed to provide accurate and reliable information, contributing to informed decision-making within the Golf Industry Guru community.
  4. User-Friendly Interface: Enjoy a seamless and intuitive interface that makes interacting with ChatGURU a breeze. Get quick and relevant answers to your golf business queries.
  5. Privacy-First Approach: We prioritize your data security. ChatGURU operates within a secure environment, ensuring the confidentiality of your queries and adhering to strict privacy standards.
  6. Business-Grade Platform: GIG’s commitment to excellence extends to ChatGURU. Experience a robust and business-grade platform that meets the professional standards expected by golf industry professionals.

Elevate your golf business expertise with ChatGURU, the state-of-the-art ChatGPT-4 powered Chatbot from Golf Industry Guru. Seamlessly integrating over 200 hours of exclusive golf business training content and industry-specific insights, ChatGURU delivers personalized responses tailored to your needs. Backed by proven strategies and expert advice, this innovative tool ensures accurate and reliable information, empowering golf course owners, operators, and team members to make informed decisions. With a user-friendly interface, a privacy-first approach, and a business-grade platform, ChatGURU provides a secure and efficient solution for all your golf business queries.

Join Golf Industry Guru today to unlock your access to ChatGURU and gain a competitive edge in the dynamic world of golf course management.

Your success starts here!

Let us help you!

WE’RE LISTENING!

Our members provide input on the new topics we cover by submitting a GIG GIMMIE. Plus, new content is continuously added to the website to ensure we’re covering the topics you want and that you receive value every time you log in. If there’s content that you’d like to see added to GIG, contact us today at support@golfindustryguru.com.

Preferred Partner Discount Codes

GIG is an official Education Partner with several global golf industry advisory organizations and these affiliations provide special discounted
pricing and benefits for their members. Our current affiliate partners include the following industry associations and advisory companies.

If your club is located in the Australasia region and you would like access to special discounted pricing and benefits, please contact GBAS directly at jeff@golfbas.com.

LEARN WITH THE BEST TO EVER DO IT

When we called ourselves Golf Industry Guru we meant it. Our premise is that we can all learn from the best in the business – the Gurus. We are always lining up innovative and brilliant industry leaders to share their experiences, wisdom, and best practices with you. Here’s just a few of our contributors that have joined us to provide you with courses, podcasts, webinars, articles, blogs, and more.

Gregg Patterson
Get the BUZZ with the Global Guru of club management and the industry’s most sought after speaker, author and motivator!  

Robert A. Sereci
A strong collaborator and team builder, Robert A. Sereci CCM, ECM is the GM/COO of the
prestigious Medinah Country Club in Medinah, Illinois.

Melissa Hansen
Melissa Hansen is a private club membership & marketing educator that provides resources to industry professionals who are striving to get creative and think outside of the box.

Three & Jackie Carpenter
With a track record for creating incredibly connected teams, upbeat work cultures, and thriving organizations, Three and Jackie Carpenter develop and encourage employees to excel beyond their own expectations.

Hugh Culver
Hugh Culver, MBA, CSP is the CEO of BlogWorks and author of Give Me a Break – The Art of Making Time Work For You. His blog at hughculver.com reaches 500,000 readers a year.

Andy Stangenberg
Author, speaker, consultant and trainer, Andy is a master in hospitality and champions the importance of service excellence at your club.

Matt Rolfe
Matt Rolfe is a coach, speaker, and entrepreneur who mentors the top ten percent of the hospitality industry toward unlocking their true potential.

Michael E. Holtzman
For over thirty years Mike and his team at PFFW have helped their 700+ clients, who are located around the world, improve their F&B bottom line by millions of dollars.

Ashli Komaryk
Ashli Komaryk offers a unique blend with her sommelier studies from Italy, her MBA studies from Canada, and her international training and coaching business.

Bill Sanderson
Bill Sanderson, ‘The Golf Business Coach’
is a highly acclaimed coach, consultant and speaker on business and leadership.

Plus many other global business leaders from inside and outside of the golf industry. More announcements coming soon!

Connecting the people with the knowledge
to the people who need it!

GIG and its innovative format and differentiated content is arriving at a highly relevant time in the Asia Pacific theatre. A generational pivot in the golf business is trending positively towards the region. The operators and leaders in Asia Pacific are increasingly seeking to up-skill, and the means to achieve this have always been finite and narrow, until now.
Patrick Bowers
Founder & CEO, Vantage Pointe
We think that Golf Industry Guru will be of great benefit to our members. It’s no doubt that our industry can sometimes struggle to find the time and resources needed for effective training, and we think GIG can be a wonderful tool for our member clubs and their teams.
Nathalie Lavallée
COO, NGCOA Canada
James, Golf Industry Guru sounds so amazing that it could only come from a positive, upbeat, and enthusiastic person such as you. You have responded to these unprecedented times with a brilliant concept that I am sure will deliver great things for your members!
Bill Sanderson
The Golf Business Coach
Finally, the wait is over! Progress is now here for the thousands of people in Asia making their career working in the golf industry – top draw quality golf business education at very affordable rates!
Mike Sebastian
CEO, Asia Pacific Golf Group
I have to tell you I'm excited by all of this, and I want the world to know that you can win BIG TIME in "Clubdom" without spending a fortune on stuff! Online training can give your staff the BIG LOVE, BIG BUZZ, and BIG GLOW!
Gregg Patterson
2015 CMAA Club Executive of the Year
James and Scott! Congratulations on the launch of Golf Industry Guru! Since our days back at Westwood Plateau, we have shared a passion to empower our teams to deliver an improved and elevated experience to each other and then ultimately to our members and guests. I could not be more pleased than to see that same passion being taken to club leaders and teams around the world through today’s technology and GIG. Truly Above & Beyond!
Jim McLaughlin
Division President, Troon

RECENTLY RELEASED ON GIG

Here’s a summary of just some of the proven practical strategies and advice you’ll find inside GIG for planning, building, and growing a successful golf club business.

How To Deliver Outstanding Guest Experiences

Designed to help club’s effectively and efficiently onboard and train their team members, this course is perfect for frontline staff working in any variety of hospitality venues within a golf club, whether that’s the golf shop, the restaurant, in outside services, or in the banquet department. In this course, viewers find out how they can apply the techniques they’ll learn about in this course to the job they have now and ultimately learn how to deliver memorable guest experiences to all those that visit your club.

Sign Up Now!

Social Media Success Secrets For The Private Club Industry

Hey there, Melissa Hansen, here! I’m beyond excited to talk to you about this topic which is one of my personal favourites! This session is a step-by-step framework for creating consistent content, and if you stick with me to the end of this webinar, I provide you with two months’ worth of already done for you free content in the form of a calendar that you can use at your club.

Sign Up Now!

GIG Member Q&A Call - Colin A. Burns, CCM

In this live call, we were joined by Colin A. Burns, CCM, General Manager of the famed Winged Foot Golf Club! In 1991, Colin Burns joined the storied Winged Foot Golf Club as General Manager and today he is the longest serving GM in the history of the club. Colin’s longevity in this role speaks volumes to his commitment to a club that he reveres, as well as his keen management style and unparalleled ability to guide and nurture a staff of over 150 employees.

Sign Up Now!

Welcome Aboard - An Orientation For New Team Members

Are you a Club Manager or Department Head looking to onboard and train your new team members more effectively and efficiently? Well then, you're in luck! GIG is thrilled to announce that our new course 'Welcome Aboard - An Orientation For New Team Members' is now available for viewing exclusively for GIG Members. With 10 comprehensive chapters, this course covers everything your new team members need to know about what members and golfers want, how to be a great employee, teammate, communicator, salesperson, and much more. The chapters on safety, sales, and going above and beyond make it a must-have course for any club looking to build a strong and dedicated team.

Sign Up Now!

Health & Safety Program Manual

If you’re club doesn’t have a Health & Safety Program Manual yet, then here’s 68 pages and over 15,000 words to help you get started! Being a club manager requires paying close attention to the details, but obviously you cannot supervise your team members every minute of the day. To counteract this, it is common practice for club owners and operators to develop employee standards and formalize them as policies and procedures in an organized manual. As an employer or manager, you really can’t afford to avoid creating a safety manual because it’s your obligation to keep your team members safe. Your safety manual can help prevent illness, injury, or death to employees and bystanders in the workplace.

Sign Up Now!

Golf Course Ambassador Training Manual

Taking time to write out a Golf Course Ambassador training manual may seem like a laborious task, but at GIG we have already done the heavy lifting for you with this template that consists of 31 pages and over 10,000 words which you can download and quickly make into your own! Creating quality training manuals for various positions within your club is an important part of the organization’s talent management plan. When training manuals are available for key positions in the club, it becomes possible to ensure continuity and consistency of operations when new team members are hired, and it sure helps stop the questions on “How do I do…”

Sign Up Now!

Meet Your Hosts

Meet Your Hosts

James and Scott both have 25+ years experience in the golf and hospitality industry, and privileged to hold senior leadership roles with some of Canada’s finest clubs, resorts, golf club management firms, and restaurant groups. After year’s of helping ‘one club at a time’, their new ambition is to bring their knowledge, and the knowledge of others, to each and every club around the world. They created GIG to help golf course owners and operators learn from others to solve their golf business problems, improve their people, satisfy their members and guests, and mostly, increase their profits.

SCOTT MASSE

Scott is a leader in the industry with accomplishments in golf club management, event management, food and beverage operations, sales & marketing, retail, customer service excellence, and team member satisfaction. He is passionate about improving organizations and training teams to help them deliver world-class guest experiences.​

James CRONK

Get powered on! As a club manager, golf professional, consultant, and leadership coach, James Cronk travels the world speaking to golf club owners and managers to help them get their people and their club powered on. Along the way, he has been fortunate to meet and learn from many of the industry rock stars that are and will be featured in GIG. ​

Accolades earned by us and the teams we’ve been a part of include:

Here is a brief list of industry events where James has presented keynote sessions:

WHAT DO YOU GET?

GIG offers tons of education, training, tools, templates, and tips from the brightest and most successful golf and hospitality industry leaders in the world.

Whether you’re an experienced owner/operator, a seasoned golf professional, or even if you’re just starting out as a front-line team member at a club in your very first job, you’ll always know exactly where to go inside GIG thanks to our extensive content library that is always growing and includes courses, podcasts, webinars, templates, blogs & articles, and member Q&A calls.

Plus, GIG allows you to make every bit of your club’s existing company training material accessible and trackable within the GIG Campus to each of your team members on your club’s very own branded, unique, and password protected MYGIG VAULT page.

Think of GIG as the only online location you need to educate your entire team and store all your training videos, training documents, policies, procedures, and processes in one spot so that you can onboard, train, and improve your business more efficiently and effectively.

Each membership to GIG includes a unique User Profile for each of your team members so your entire team can all have access to GIG at the same time!

ChatGURU

Powered by ChatGPT-4, this cutting-edge tool is designed to enhance your GIG member experience, providing accurate responses using GIG's extensive golf business training content and other proven and tested industry-specific insights.

LIVE OR ON-DEMAND

Our Webinars and Member Q&A Sessions are a vital part of GIG. These opportunities will allow you to learn with our experienced, knowledgeable, and friendly instructors, in real-time or on-demand from the comfort of your office or home.

ONLINE RESOURCES

The ultimate online golf business resource provides Blogs, Articles, and downloadable & editable Templates – wherever you are, whatever device you use, always available.

JOIN THE GIG
COMMUNITY

More than just education, we’re a community of Golf Industry Leaders just like you. Our Community Forum connects you with your peers as we share our problems and better yet, our solutions.

AUDIO & VIDEO

As a member of GIG you will have access to our ever growing library of Courses and Podcasts all produced to deliver clear outcomes and solutions that you can implement into your business immediately.

ChatGURU

Powered by ChatGPT-4, this cutting-edge tool is designed to enhance your GIG member experience, providing accurate responses using GIG's extensive golf business training content and other proven and tested industry-specific insights.

LIVE OR ON-DEMAND

Our Webinars and Member Q&A sessions are a vital part of GIG. These opportunities will allow you to learn with our experienced, knowledgeable, and friendly instructors, in real-time or on-demand from the comfort of your office or home.

ONLINE RESOURCES

The ultimate online golf business resource provides Blogs, Articles, and downloadable & editable Templates – wherever you are, whatever device you use, always available.

JOIN THE GIG
COMMUNITY

More than just education, we’re a community of Golf Industry Leaders just like you. Our Community Forum connects you with your peers as we share our problems and better yet, our solutions.

AUDIO & VIDEO

As a member of GIG you will have access to our ever growing library of Courses and Podcasts all produced to deliver clear outcomes and solutions that you can implement into your business immediately.

MYGIG VAULT

Give your club’s existing and newly developed systems, processes, & procedures a new home at Golf Industry Guru!

MYGIG VAULT makes GIG the ultimate training, onboarding, and knowledge transfer platform for every team member, in every role, and at every club around the world!

MYGIG VAULT allows you to make all your existing company training videos and documents accessible and trackable within the GIG Campus to each of your team members on your club’s very own branded, unique, and password protected MYGIG VAULT page.

The Straight Goods:

  • GIG includes a unique user profile for EVERY one of your team members, so whether you have a staff roster of 15 or 150, everyone will get access to all the content on GIG.
  • Provide us with your existing documents and videos for upload to your MYGIG VAULT page – or work with us directly to help create what you need! Your MYGIG VAULT page will be exclusive to your club with secure access only available to your team members.
  • MYGIG VAULT includes GIG Tracking – regardless of if it’s your ‘New Team Member Orientation Video’ that they just watched, your ‘Team Member Handbook’ that they just downloaded, or the latest episode of the ‘GIG Podcast’ that they just tuned in to, GIG Tracking will always tell you who’s done what and when.

Take advantage of your MYGIG VAULT to support everyone at your club with:

  • Onboarding: Offer all your team members easy onboarding and a remote health & safety and club orientation to get each of them up to speed before they come to work.
  • Training: Keep every “how-to” for each role in every department at your club in one spot. This includes everything from documents such as training manuals or a summary of your club’s minimum service standards, to orientation videos welcoming new team members to your operation.
  • Procedures: Having standard operating procedures that are easy to access, which are known by everyone, and consistently followed by all your team members are crucial to the successful delivery of your guest experience.
  • Safety: A one stop location for all the necessary and required safety training documents and forms.

Custom Training Videos and Documents Designed For Clubs

Why develop training materials on your own when instead you can have us help you? GIG creates best-in-class training materials developed by professional, industry leading subject matter experts. If you need help creating your club’s Personalized Training Materials to be kept in your club’s MYGIG VAULT, then no worries…we got you! If there is something you need, from videos to training documents of any kind, we can help you create high-quality Training Materials that will be customized and personalized to your club which you can present to your team members as your own. For more information, contact us by email at support@golfindustryguru.com.

YOUR GIG MEMBERSHIP
INCLUDES ACCESS TO:

AMAZING CONTENT LIBRARY

Access to amazing, in-depth lessons including step-by-step instruction, downloads, templates, systems, processes, procedures and much more from the biggest names in the golf industry.

IN-DEPTH COURSES & TRAINING

Access to our course library on a variety of golf business topics such as Planning, Profitability, Sales & Marketing, HR, Customer Service, Communication, Staff Training and more.

EXCLUSIVE INTERVIEWS

Learn from the best. Sit back, relax, and listen to hours of interviews and candid conversations with the best golf industry leaders in the world.

LIVE-STREAM WEBINARS

We host live-stream and on-demand training webinars and member Q&A calls with James & Scott as well as special guest Guru's.

DIRECT FEEDBACK & DIRECTION

Get direct feedback and answers to all your burning questions from our Community Success Team and your fellow members through our live content, community forum, or by contacting our support team directly.

AWESOME COMMUNITY

Connect with fellow golf industry leaders from around the world who are just like you in our community forum. Our members will be focused on taking their business, their people, and themselves to the next level – but also on helping other people just like you.

AMAZING CONTENT LIBRARY

Access to amazing, in-depth lessons including step-by-step
instruction, downloads, templates, systems, processes, procedures and much more from the biggest names in the golf industry.

IN-DEPTH COURSES & TRAINING

Access to our course library on a variety of golf business topics
such as Planning, Profitability, Sales & Marketing, HR, Customer Service, Communication, Staff Training and more.

EXCLUSIVE INTERVIEWS

Learn from the best. Sit back, relax, and listen to hours of interviews and candid conversations with the best golf industry leaders in the world.

MONTHLY LIVE-STREAM SEMINARS

Each month we host live-stream training seminars and member Q&A calls with James & Scott.

DIRECT FEEDBACK & DIRECTION

Get direct feedback and answers to all your burning questions from James & Scott themselves, our Community Success Team, and your fellow members through our live content, community forum, or by contacting our support team directly.

AWESOME COMMUNITY

Connect with fellow golf industry leaders from around the world who are just like you in our community forum. Our members will be focused on taking their business, their people, and themselves to the next level – but also on helping other people just like you.

FREE CONTENT PREVIEW

LET US SHOW YOU HOW GIG WILL ALWAYS PAY FOR ITSELF!

If each month you or your team implement JUST ONE NEW IDEA that you learn from GIG, you will easily pay for your membership (and likely many times over).  Here are just a few simple examples of the type of content that GIG members have access to.

CLICK BELOW TO GET YOUR FREE CONTENT NOW!

FREQUENTLY ASKED QUESTIONS

You name it – GIG has you covered. Private, public, high-end daily fee, resort, municipal…any type of golf club will benefit from the online training and community that GIG provides.

Actually – every type of team member at your club can benefit from GIG. The website features beginner, intermediate and advanced content designed for everyone from front-line employees to members of your senior leadership team. Plus, we cover all aspects of the business from Golf Operations, to F&B, to Agronomy…and everything in between!

Absolutely – GIG covers every stage of planning, creating, and growing a successful golf club business. In fact, now is the perfect time for you to join GIG as not only do we have the training that will take you through every step of being more successful, but you’ll also get support and advice from within the community to help you through your journey.

Assuming you want to keep growing your business then GIG can help you with fine tuning various aspects of your business like new customer acquisition, team member onboarding, customer engagement and retention strategies, as well as supporting you as you work towards achieving your most ambitious business goals and objectives. This is certainly not a ”beginner only” community – far from it! We’ve helped power the growth of some of Canada’s finest clubs and resorts, and we have worked with others just like you from around the world, so there’s plenty of expertise to offer that you’re sure to benefit from in your continued growth.

Don’t worry, there is already lots of content for you to consume inside GIG. Content creation will always be our #1 priority as we continue to grow. At GIG, we’ll regularly update the website and add new material often so your content library will always be growing too.

Not only can you ask questions and get advice, support, and feedback anytime from within our community, but we also host live Q&A sessions where you can pre-submit your questions for James & Scott or even ask them live. On top of that, we also have a private coaching section in the community, where you can get private support and feedback from just James & Scott. This alone is worth more than the price of admission!

It’s time for you to take action. Simple as that. If you really want to have a successful, profitable golf club business then you need somewhere to get answers to all your questions, especially the ones you don’t know you have yet. You need support, community, and most of all…access to the proven best practices of the most successful golf and hospitality industry leaders on the planet! GIG is that place…and if you really want to make a difference in your business then the time to act is now.

No – the membership is entirely online.

We know you will LOVE Golf Industry Guru, but if for whatever reason you’re not 100% satisfied in any way we have a 30-day money back guarantee with no questions asked. We want you to succeed, and we know that if you become a member of GIG and actually put in the work…you will see amazing results!

Obviously, we’d love it if all of our members stuck around forever, but as golf club operators we know that members just don’t do that. So, if you decide to cancel, obviously we’ll be sorry to see you go but we make cancelling easy with just a few clicks of your mouse.

No – your membership entitles you to enter the members area and access the content there released prior to and during the duration of your membership. If you cancel or do not renew your membership you will no longer be able to access the content inside GIG.

You sure can! You can upgrade to an annual membership anytime with a couple of clicks on your account page. Our system will automatically take into account the time left on your current subscription, so you’ll never be double charged either.

We’re not currently offering a trial, however you will be able to get a good feel for exactly what the membership is and how much it offers by watching the promotional video we produced found on this website. If you still have questions after watching it, just let us know.

Not only can you ask questions and get advice, support, and feedback anytime from within our community, but we also host live Q&A sessions where you can pre-submit your questions for James & Scott or even ask them live. On top of that, if you would like help creating content specific to your club to be added to your MYGIG VAULT, please feel free to reach out to James & Scott at support@golfindustryguru.com to discuss how they can help you with creating the educational content you need.

If there’s anything at all you’re not certain about, or if there’s anything we haven’t made clear, please send your questions or concerns to us at hello@golfindustryguru.com and we’ll help you out.

How We Can Help

KEEP SCROLLING IF ANY OF
THIS SOUNDS FAMILIAR…

KEEP SCROLLING IF ANY OF THIS SOUNDS FAMILIAR…

Your Revenues Are Down!

Rounds are down and discounting has become the go-to sales strategy in your area. Your staff think that upselling a guest is rude, and your salesperson is actually your banquet manager because who can afford a salesperson.

Your Costs Are Up!

Minimum wage keeps going up, along with the price of ‘everything’! More regulations, more guest expectations, and more capital requirements means that managing your expenses has become more important than what you should be doing… shaking hands, kissing babies, and making more money.

You Don’t Have Enough Time!

You’re struggling to stay on top of the seemingly endless list of tasks you need to handle in a day, and you’re not enjoying work as much as you used to. The demands on your time seem like they are always increasing, and it’s leaving you much less time to engage and train your staff. ​

Your Membership Is Not Growing!

You have a great golf course, but business isn’t going as well as you’d like, and you’re out of ideas on how to attract new golfers and keep them coming back. Plus, the new millennials don’t join stuffy and boring clubs. They come from the share economy where renting is preferred to owning and they know that they can always access great tee times whenever they want.

You Have Trouble Finding and Keeping Staff!

You’ve spent countless hours trying to recruit and train your team members, and you’re sick of the frustration of not being able to find and keep great staff to take care of your members and guests. Employees seem to want more days off, less expectations, and time to check their Instagram every ten minutes. What happened to hard work?

You Have Trouble Training Staff!

When you do hire new staff, who has the time and dollars to dedicate to training them properly? Too often its simply training by fire, and a rookie employee often learns from the longest serving employee, not from the best trainer. Plus, your training process is following a checklist or reading a manual, which is much less effective since young people learn better by watching videos.

You Have Outdated and Out-Regulated Documents!

Is it possible that the last time your club’s training and operations manuals were created it was on a typewriter? Does the Health and Safety manual sit on a shelf collecting dust? Government regulations, employee do’s and don’ts, and mostly your club’s legal liabilities seem to change each and every year, and it’s critical that you and your team stays abreast of what these changes are.

You Struggle with Too Much Stress and Not Enough Life Balance!

Do you find that you no longer get a chance to do some of the things that got you into the business in the first place? Playing golf, travel, researching new menus and new ideas? It’s no secret that increasing stress at work can have negative consequences on our health, happiness and overall wellness.

You Want to Make More Money!

As an owner you (and your bank) want more profits. As a manager you likely want a higher wage, a bigger bonus, or career advancement. We love this business, but we still have rent to pay and mouths to feed. More money means more freedom. Nothing wrong with that.

THAT’S WHAT INSPIRED US TO
CREATE AND BUILD GIG!

The GOLF BUSINESS is a GREAT BUSINESS, but we are tired of hearing stories about good people with an awesome golf course, just like you, struggling to train staff, grow their revenues and make money.  Too many owners and operators tell us they feel stuck in their pursuit of golf industry success.

With GIG, we think we can help! 

WITH GIG YOU CAN...

Build an operation you love that generates predictable and recurring revenue, allowing you to achieve your budget goals and the success you’ve been striving for.

Attract more customers and keep them engaged and involved in your business, so that they stick around and continue to choose your club instead of the other options they have.

Eliminate the guesswork so that you stop throwing stuff at the wall and hoping something sticks. GIG gives you tested and proven systems and procedures to follow.

Finally get to grips with building and managing the HR side of your business – saving you hours of frustration and allowing you to find, develop and retain ‘ROCKSTARS’ to take care of your guests.

Tap into the collective knowledge & experience of a community of golf industry leaders and experts who are there to support one another and you too.

Become infinitely better at managing your business and leading your people on a day-to-day basis, so that you generate more revenue, reduce expenses, have more time, and far less stress.

WHAT OTHERS ARE SAYING ABOUT US

Well of course WE think we’re awesome – it would be a bit concerning if we didn’t LOL! But don’t just take our word for it, check out this sample of nice things your fellow golf industry leaders are saying about us…

GIG Pays For Itself!

The educational content our team has used so far on GIG easily pays for the annual fee!

Rod Cochrane
GM, Predator Ridge Resort

The knowledge and insight provided by Golf Industry Guru have been instrumental!

The knowledge and insight provided by Golf Industry Guru have been instrumental as we work towards transforming our operation into a well-oiled machine that not only provides an exceptional experience for our golfers and diners but also generates increased revenue for our business. I feel confident knowing that we have experts in our corner, providing us with the tools and advice we need to succeed.

Dean Henry
Pro Shop Manager | Shuswap Lakes GC at Blind Bay

I highly recommend GIG to all Club Managers!

At Concord GC, we enjoy the GIG platform; it provides a wide range of resources that benefit every club area.  It provides access to training and development tools, document and policy templates, structured training courses, and community discussions.  I also frequently share industry articles with my Board.  GIG provides benefits to all employees in the club; whether it be the new F&B waiter with no previous experience, the Director of Golf wanting to raise the member experience, the membership and marketing manager gaining new skills in Adobe InDesign, or as the General Manager reviewing our staff handbook.  Having all of these resources in one central platform is convenient, exceptional value and practical.  I highly recommend GIG to all Club Managers!

Lee Bradsell
General Manager, Concord GC

GIG has taken my development to the next level!

We need to be learning every day in our roles and GIG has taken my development, and that of our department heads, to the next level. Industry specific topics from industry legends, all available with just a few clicks.

Geoff Kuehner
CEO, The Brisbane Golf Club

We are really enjoying utilizing it!

Thank you for everything that Golf Industry Guru is doing for the industry. We are really enjoying utilizing it and it's helping us move forward...so thank you!

Rob Selley
Executive Manager, New South Wales Golf Club

I love what you guys are doing!

I love what you guys are doing; long overdue in the golf business!

Richard Ingle, MBA
General Manager, Victoria Golf Club

Joining GIG Was One Of The Best Decisions I've Made!

I can’t say enough good things about Golf Industry Guru!  I’m working my way through all of the Courses, Podcasts, Webinars, Templates & Articles that GIG provides and really loving it!  Joining GIG was one of the best decisions I’ve made to help my team and our business prosper in a long time!

Kendall Keeley
General Manager, Innisfail Golf Club

This is exactly what the industry needed, kudos!

I just glanced through the GIG website and wow, there is so much material, it's incredible. I am really excited to go over all the videos, podcasts, courses, etc.  This is exactly what the industry needed, kudos!

Justine Blouin
Director of Operations, Club de Golf Casselview Golf & CC

WHAT MAKES GIG DIFFERENT?

WHAT MAKES GIG DIFFERENT

Tap into our 25+ years of experience in the golf and hospitality industry and a proven track record of driving the growth of some of Canada’s finest clubs, resorts and restaurant groups.

Where others teach unproven theory, we’re successful golf course operators ourselves and we know what it is like to be in the trenches just like you do.

We eat, sleep and breath the Golf Business and we love helping our industry colleagues achieve success. GIG is our focus, it’s what we do, and we’re not going anywhere!

Our members are fellow golf course owners and operators, and our community is there 24/7 to answer all your questions, provide feedback and support.

At GIG, we’re not like some of those international golf consulting firms that charge 5-6 figures a year for their services. Instead, by using technology and innovation, GIG can be your trusted advisor and help you and your team achieve your most ambitious business goals and objectives for about $3 per day.

We believe in giving back to our members, our community, and our industry!  Exclusive to children of golf industry workers, and generously supported by our team of Guru's, our annual GIG scholarships will benefit aspiring scholars from around the world.  

BUILDING A SUCCESSFUL GOLF CLUB BUSINESS JUST GOT EASIER!

Get Access to GOLF INDUSTRY GURU today!

You’re just seconds away from being able to get the essential training, advice & support you need to plan, create, & grow a profitable and successful golf operation!

COST COMPARISON

Education can be expensive.
But mistakes and wasted time is far more costly!

Golf Management
Company

$ 0 +
per year

International Golf
Consulting Firm

$ 0 +
per year

Regional Golf
Management Consultant

$ 0 +
per year

GIG starts at about $3 per day!

GIG STARTS AT LESS THAN $3 PER DAY

Get Instant Access to the GIG Campus!

If you are ready to take your club, your team, and yourself to the next level by joining Golf Industry Guru then simply click on your preferred membership selection below and it will take you to your eligible payment option.

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All prices in US Dollars.
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30 Day No Questions Asked
Money Back Guarantee

When you join Golf Industry Guru you are fully protected by our 100% Satisfaction Guarantee. If you don’t feel like you’ve received value and you decide you want to cancel any time within the first 30 days of membership, just let us know and we’ll send you a prompt refund. No hassles, headaches or hoops to jump through.

We’re confident that you’ll find the GIG platform useful, but if you don’t then we won’t make you beg or invoke any ridiculous rules or conditions. If you’re not satisfied within your first 30 days then we’ll refund you – no questions asked.

Train Your Team. Grow Your Business.

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